LANCASTER, G. (1993). Essentials Of Marketing Text And Cases Geoffrey Lancaster And Lester Massingham. McGraw-Hill.
Čikaški stil citiranja (17. izdanje)LANCASTER, Geoffrey. Essentials Of Marketing Text And Cases Geoffrey Lancaster And Lester Massingham. McGraw-Hill, 1993.
MLA način citiranja (8. izdanje)LANCASTER, Geoffrey. Essentials Of Marketing Text And Cases Geoffrey Lancaster And Lester Massingham. McGraw-Hill, 1993.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.