LANCASTER, G. (1993). Essentials Of Marketing Text And Cases Geoffrey Lancaster And Lester Massingham. McGraw-Hill.
Chicago Style (17. basım) AtıfLANCASTER, Geoffrey. Essentials Of Marketing Text And Cases Geoffrey Lancaster And Lester Massingham. McGraw-Hill, 1993.
MLA (8th ed.) AtıfLANCASTER, Geoffrey. Essentials Of Marketing Text And Cases Geoffrey Lancaster And Lester Massingham. McGraw-Hill, 1993.
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