Cita APA (7a ed.)

STANTON, W. J. (1994). Fundamentals Of Marketing. McGraw-Hill.

Cita Chicago Style (17a ed.)

STANTON, William J. Fundamentals Of Marketing. McGraw-Hill, 1994.

Cita MLA (8a ed.)

STANTON, William J. Fundamentals Of Marketing. McGraw-Hill, 1994.