STANTON, W. J. (1994). Fundamentals Of Marketing William J. Stanton, Michael J. Etzal And Bruce J. Walker. McGraw-Hill.
Cita Chicago Style (17a ed.)STANTON, William J. Fundamentals Of Marketing William J. Stanton, Michael J. Etzal And Bruce J. Walker. McGraw-Hill, 1994.
Cita MLA (8a ed.)STANTON, William J. Fundamentals Of Marketing William J. Stanton, Michael J. Etzal And Bruce J. Walker. McGraw-Hill, 1994.
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