Cita APA (7a ed.)

Cundiff, E. W. (1977). Fundamentals Of Modern Marketing Edward W. Cundiff, Richard R. Still, Norman A. P. Govani. Prentice-Hall of India.

Cita Chicago Style (17a ed.)

Cundiff, Edward W. Fundamentals Of Modern Marketing Edward W. Cundiff, Richard R. Still, Norman A. P. Govani. Prentice-Hall of India, 1977.

Cita MLA (8a ed.)

Cundiff, Edward W. Fundamentals Of Modern Marketing Edward W. Cundiff, Richard R. Still, Norman A. P. Govani. Prentice-Hall of India, 1977.