APA (7th ed.) Citation

Cundiff, E. W. (1977). Fundamentals Of Modern Marketing Edward W. Cundiff, Richard R. Still, Norman A. P. Govani. Prentice-Hall of India.

Chicago Style (17th ed.) Citation

Cundiff, Edward W. Fundamentals Of Modern Marketing Edward W. Cundiff, Richard R. Still, Norman A. P. Govani. Prentice-Hall of India, 1977.

MLA (8th ed.) Citation

Cundiff, Edward W. Fundamentals Of Modern Marketing Edward W. Cundiff, Richard R. Still, Norman A. P. Govani. Prentice-Hall of India, 1977.