Cita APA (7a ed.)

KEEGAN, W. J. (1989). Global Marketing Management / Warren J. Keegan. Prentice-Hall.

Cita Chicago Style (17a ed.)

KEEGAN, Warren J. Global Marketing Management / Warren J. Keegan. Prentice-Hall, 1989.

Cita MLA (8a ed.)

KEEGAN, Warren J. Global Marketing Management / Warren J. Keegan. Prentice-Hall, 1989.