APA (7th ed.) Citation

McCARTHY, E. J. (1984). Learning Aid To Accompany Basic Marketing A Managerial Approach E. Jerome Mccarthy. Richard D. Irwin.

Chicago Style (17th ed.) Citation

McCARTHY, E. Jerome. Learning Aid To Accompany Basic Marketing A Managerial Approach E. Jerome Mccarthy. Richard D. Irwin, 1984.

MLA (8th ed.) Citation

McCARTHY, E. Jerome. Learning Aid To Accompany Basic Marketing A Managerial Approach E. Jerome Mccarthy. Richard D. Irwin, 1984.

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