Cita APA (7a ed.)

McCARTHY, E. J. (1984). Learning Aid To Accompany Basic Marketing A Managerial Approach E. Jerome Mccarthy. Richard D. Irwin.

Cita Chicago Style (17a ed.)

McCARTHY, E. Jerome. Learning Aid To Accompany Basic Marketing A Managerial Approach E. Jerome Mccarthy. Richard D. Irwin, 1984.

Cita MLA (8a ed.)

McCARTHY, E. Jerome. Learning Aid To Accompany Basic Marketing A Managerial Approach E. Jerome Mccarthy. Richard D. Irwin, 1984.