KOTLER, P. (1993). Marketing An Introduction Philip Kotler Dan Gary Armstrong. Prentice-Hall.
Chicago Style (17th ed.) CitationKOTLER, Philip. Marketing An Introduction Philip Kotler Dan Gary Armstrong. Prentice-Hall, 1993.
MLA (8th ed.) CitationKOTLER, Philip. Marketing An Introduction Philip Kotler Dan Gary Armstrong. Prentice-Hall, 1993.
Warning: These citations may not always be 100% accurate.