Cita APA (7a ed.)

KOTLER, P. (1993). Marketing An Introduction Philip Kotler Dan Gary Armstrong. Prentice-Hall.

Cita Chicago Style (17a ed.)

KOTLER, Philip. Marketing An Introduction Philip Kotler Dan Gary Armstrong. Prentice-Hall, 1993.

Cita MLA (8a ed.)

KOTLER, Philip. Marketing An Introduction Philip Kotler Dan Gary Armstrong. Prentice-Hall, 1993.