Cita APA (7a ed.)

LOVELOC, C. (1989). Marketing Challenges Cases And Exercises Christhoper H. Lovelock, Charles B. Weinberg. McGraw-Hill.

Cita Chicago Style (17a ed.)

LOVELOC, Christhoper. Marketing Challenges Cases And Exercises Christhoper H. Lovelock, Charles B. Weinberg. McGraw-Hill, 1989.

Cita MLA (8a ed.)

LOVELOC, Christhoper. Marketing Challenges Cases And Exercises Christhoper H. Lovelock, Charles B. Weinberg. McGraw-Hill, 1989.