PRIDE, W. M. (1989). Marketing Concepts And Strategies William M. Pride, O.c Ferell. Houghton Mifflin Company.
Chicago Style (17th ed.) CitationPRIDE, William M. Marketing Concepts And Strategies William M. Pride, O.c Ferell. Houghton Mifflin Company, 1989.
MLA (8th ed.) CitationPRIDE, William M. Marketing Concepts And Strategies William M. Pride, O.c Ferell. Houghton Mifflin Company, 1989.
Warning: These citations may not always be 100% accurate.