Cita APA (7a ed.)

PRIDE, W. M. (1989). Marketing Concepts And Strategies William M. Pride, O.c Ferell. Houghton Mifflin Company.

Cita Chicago Style (17a ed.)

PRIDE, William M. Marketing Concepts And Strategies William M. Pride, O.c Ferell. Houghton Mifflin Company, 1989.

Cita MLA (8a ed.)

PRIDE, William M. Marketing Concepts And Strategies William M. Pride, O.c Ferell. Houghton Mifflin Company, 1989.