PRIDE, W. M. (1989). Marketing Concepts And Strategies William M. Pride, O.c Ferell. Houghton Mifflin Company.
Čikaški stil citiranja (17. izdanje)PRIDE, William M. Marketing Concepts And Strategies William M. Pride, O.c Ferell. Houghton Mifflin Company, 1989.
MLA način citiranja (8. izdanje)PRIDE, William M. Marketing Concepts And Strategies William M. Pride, O.c Ferell. Houghton Mifflin Company, 1989.
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