Cita APA (7a ed.)

HISE, R. T. (1984). Marketing Concepts Decisions Strategies Rihard T. Hise, Peter L Gillet Dan John K. Ryans Jr. Dame Publications.

Cita Chicago Style (17a ed.)

HISE, Richard T. Marketing Concepts Decisions Strategies Rihard T. Hise, Peter L Gillet Dan John K. Ryans Jr. Dame Publications, 1984.

Cita MLA (8a ed.)

HISE, Richard T. Marketing Concepts Decisions Strategies Rihard T. Hise, Peter L Gillet Dan John K. Ryans Jr. Dame Publications, 1984.