(1985). Marketing Handbook Vol.ii Marketing Management Edited By Edwin E. Bobrow And Mark David Bobrow. Don Jones-Irwin.
Čikaški stil citiranja (17. izdanje)Marketing Handbook Vol.ii Marketing Management Edited By Edwin E. Bobrow And Mark David Bobrow. Don Jones-Irwin, 1985.
MLA način citiranja (8. izdanje)Marketing Handbook Vol.ii Marketing Management Edited By Edwin E. Bobrow And Mark David Bobrow. Don Jones-Irwin, 1985.
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