Cita APA (7a ed.)

KOTLER, P. (1978). Marketing Management Analisys Planning And Control Philip Kotler. Prentice-Hall of India.

Cita Chicago Style (17a ed.)

KOTLER, Philip. Marketing Management Analisys Planning And Control Philip Kotler. Prentice-Hall of India, 1978.

Cita MLA (8a ed.)

KOTLER, Philip. Marketing Management Analisys Planning And Control Philip Kotler. Prentice-Hall of India, 1978.