KOTLER, P. (1978). Marketing Management Analisys Planning And Control Philip Kotler. Prentice-Hall of India.
Chicago Style (17. basım) AtıfKOTLER, Philip. Marketing Management Analisys Planning And Control Philip Kotler. Prentice-Hall of India, 1978.
MLA (8th ed.) AtıfKOTLER, Philip. Marketing Management Analisys Planning And Control Philip Kotler. Prentice-Hall of India, 1978.
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