KOTLER, P. (1994). Marketing Management Analysis Planning, Implementation And Control. Prentice-Hall.
Chicago Style (17. basım) AtıfKOTLER, Philip. Marketing Management Analysis Planning, Implementation And Control. Prentice-Hall, 1994.
MLA (8th ed.) AtıfKOTLER, Philip. Marketing Management Analysis Planning, Implementation And Control. Prentice-Hall, 1994.
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