KOTLER, P. (1994). Marketing Management Analysis, Planning, Implementation And Control Philip Kotler. Prentice-Hall.
Cita Chicago Style (17a ed.)KOTLER, Philip. Marketing Management Analysis, Planning, Implementation And Control Philip Kotler. Prentice-Hall, 1994.
Cita MLA (8a ed.)KOTLER, Philip. Marketing Management Analysis, Planning, Implementation And Control Philip Kotler. Prentice-Hall, 1994.
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