KOTLER, P. (1994). Marketing Management Analysis, Planning, Implementation And Control Philip Kotler. Prentice-Hall.
Chicago-referens (17:e uppl.)KOTLER, Philip. Marketing Management Analysis, Planning, Implementation And Control Philip Kotler. Prentice-Hall, 1994.
MLA-referens (8:e uppl.)KOTLER, Philip. Marketing Management Analysis, Planning, Implementation And Control Philip Kotler. Prentice-Hall, 1994.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.