APA (7th ed.) Citation

(1984). Marketing Management And Strategy A Reader Editor Philip Kotler And Keith K. Cox. Prentice Hall.

Chicago Style (17th ed.) Citation

Marketing Management And Strategy A Reader Editor Philip Kotler And Keith K. Cox. Prentice Hall, 1984.

MLA (8th ed.) Citation

Marketing Management And Strategy A Reader Editor Philip Kotler And Keith K. Cox. Prentice Hall, 1984.

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