Cita APA (7a ed.)

(1984). Marketing Management And Strategy A Reader Editor Philip Kotler And Keith K. Cox. Prentice Hall.

Cita Chicago Style (17a ed.)

Marketing Management And Strategy A Reader Editor Philip Kotler And Keith K. Cox. Prentice Hall, 1984.

Cita MLA (8a ed.)

Marketing Management And Strategy A Reader Editor Philip Kotler And Keith K. Cox. Prentice Hall, 1984.