(1984). Marketing Management And Strategy A Reader Editor Philip Kotler And Keith K. Cox. Prentice Hall.
Style de citation Chicago (17e éd.)Marketing Management And Strategy A Reader Editor Philip Kotler And Keith K. Cox. Prentice Hall, 1984.
Style de citation MLA (8e éd.)Marketing Management And Strategy A Reader Editor Philip Kotler And Keith K. Cox. Prentice Hall, 1984.
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