(1984). Marketing Management And Strategy A Reader Editor Philip Kotler And Keith K. Cox. Prentice Hall.
Chicago Style (17. basım) AtıfMarketing Management And Strategy A Reader Editor Philip Kotler And Keith K. Cox. Prentice Hall, 1984.
MLA (8th ed.) AtıfMarketing Management And Strategy A Reader Editor Philip Kotler And Keith K. Cox. Prentice Hall, 1984.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..