Cita APA (7a ed.)

SHAPIRO, P. B. (1985). Marketing Management Readings From Theory To Practice Benseon P. Shapiro, Robert J. Dolan, John A. Quelch. Ricard D. Irwin Inc.

Cita Chicago Style (17a ed.)

SHAPIRO, P. Benson. Marketing Management Readings From Theory To Practice Benseon P. Shapiro, Robert J. Dolan, John A. Quelch. Ricard D. Irwin Inc, 1985.

Cita MLA (8a ed.)

SHAPIRO, P. Benson. Marketing Management Readings From Theory To Practice Benseon P. Shapiro, Robert J. Dolan, John A. Quelch. Ricard D. Irwin Inc, 1985.