SHAPIRO, P. B. (1985). Marketing Management Readings From Theory To Practice Benseon P. Shapiro, Robert J. Dolan, John A. Quelch. Ricard D. Irwin Inc.
Čikaški stil citiranja (17. izdanje)SHAPIRO, P. Benson. Marketing Management Readings From Theory To Practice Benseon P. Shapiro, Robert J. Dolan, John A. Quelch. Ricard D. Irwin Inc, 1985.
MLA način citiranja (8. izdanje)SHAPIRO, P. Benson. Marketing Management Readings From Theory To Practice Benseon P. Shapiro, Robert J. Dolan, John A. Quelch. Ricard D. Irwin Inc, 1985.
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