SHAPIRO, P. B. (1985). Marketing Management Readings From Theory To Practice Benseon P. Shapiro, Robert J. Dolan, John A. Quelch. Ricard D. Irwin Inc.
Chicago Style (17. basım) AtıfSHAPIRO, P. Benson. Marketing Management Readings From Theory To Practice Benseon P. Shapiro, Robert J. Dolan, John A. Quelch. Ricard D. Irwin Inc, 1985.
MLA (8th ed.) AtıfSHAPIRO, P. Benson. Marketing Management Readings From Theory To Practice Benseon P. Shapiro, Robert J. Dolan, John A. Quelch. Ricard D. Irwin Inc, 1985.
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