GUILTINAN, J. P. (1983). Marketing Management Strategies And Programming Joseph P. Guiltinan And Gordon W. Paul. McGraw-Hill.
Cita Chicago Style (17a ed.)GUILTINAN, Joseph P. Marketing Management Strategies And Programming Joseph P. Guiltinan And Gordon W. Paul. McGraw-Hill, 1983.
Cita MLA (8a ed.)GUILTINAN, Joseph P. Marketing Management Strategies And Programming Joseph P. Guiltinan And Gordon W. Paul. McGraw-Hill, 1983.
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