GUILTINAN, J. P. (1983). Marketing Management Strategies And Programming Joseph P. Guiltinan And Gordon W. Paul. McGraw-Hill.
Chicago-viite (17. p.)GUILTINAN, Joseph P. Marketing Management Strategies And Programming Joseph P. Guiltinan And Gordon W. Paul. McGraw-Hill, 1983.
MLA-viite (8. p.)GUILTINAN, Joseph P. Marketing Management Strategies And Programming Joseph P. Guiltinan And Gordon W. Paul. McGraw-Hill, 1983.
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