GUILTINAN, J. P. (1983). Marketing Management Strategies And Programming Joseph P. Guiltinan And Gordon W. Paul. McGraw-Hill.
Čikaški stil citiranja (17. izdanje)GUILTINAN, Joseph P. Marketing Management Strategies And Programming Joseph P. Guiltinan And Gordon W. Paul. McGraw-Hill, 1983.
MLA način citiranja (8. izdanje)GUILTINAN, Joseph P. Marketing Management Strategies And Programming Joseph P. Guiltinan And Gordon W. Paul. McGraw-Hill, 1983.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.