APA (7th ed.) Citation

KELLEY, E. J. (1976). Marketing Planning And Competitive Strategy Eugene J. Kelley. Prentice- hall of India.

Chicago Style (17th ed.) Citation

KELLEY, Eugene J. Marketing Planning And Competitive Strategy Eugene J. Kelley. Prentice- hall of India, 1976.

MLA (8th ed.) Citation

KELLEY, Eugene J. Marketing Planning And Competitive Strategy Eugene J. Kelley. Prentice- hall of India, 1976.

Warning: These citations may not always be 100% accurate.