Cita APA (7a ed.)

KELLEY, E. J. (1976). Marketing Planning And Competitive Strategy Eugene J. Kelley. Prentice- hall of India.

Cita Chicago Style (17a ed.)

KELLEY, Eugene J. Marketing Planning And Competitive Strategy Eugene J. Kelley. Prentice- hall of India, 1976.

Cita MLA (8a ed.)

KELLEY, Eugene J. Marketing Planning And Competitive Strategy Eugene J. Kelley. Prentice- hall of India, 1976.