Cita APA (7a ed.)

ASSAEL, H. (1990). Marketing Principles And Strategy Henry Assael. The Dryden.

Cita Chicago Style (17a ed.)

ASSAEL, Henry. Marketing Principles And Strategy Henry Assael. The Dryden, 1990.

Cita MLA (8a ed.)

ASSAEL, Henry. Marketing Principles And Strategy Henry Assael. The Dryden, 1990.