APA (7th ed.) Citation

AAKER, D. A. (1990). Marketing Research David A. Aaker And George S. Day. John Wiley & Sons.

Chicago Style (17th ed.) Citation

AAKER, David A. Marketing Research David A. Aaker And George S. Day. John Wiley & Sons, 1990.

MLA (8th ed.) Citation

AAKER, David A. Marketing Research David A. Aaker And George S. Day. John Wiley & Sons, 1990.

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