APA (7th ed.) Citation

BOYD, H. W. (1972). Marketing Research Text And Cases Harper W. Boyd And Ralph Westfall. Richard D. Irwin.

Chicago Style (17th ed.) Citation

BOYD, Herper W. Marketing Research Text And Cases Harper W. Boyd And Ralph Westfall. Richard D. Irwin, 1972.

MLA (8th ed.) Citation

BOYD, Herper W. Marketing Research Text And Cases Harper W. Boyd And Ralph Westfall. Richard D. Irwin, 1972.

Warning: These citations may not always be 100% accurate.