Cita APA (7a ed.)

BOYD, H. W. (1972). Marketing Research Text And Cases Harper W. Boyd And Ralph Westfall. Richard D. Irwin.

Cita Chicago Style (17a ed.)

BOYD, Herper W. Marketing Research Text And Cases Harper W. Boyd And Ralph Westfall. Richard D. Irwin, 1972.

Cita MLA (8a ed.)

BOYD, Herper W. Marketing Research Text And Cases Harper W. Boyd And Ralph Westfall. Richard D. Irwin, 1972.