Cita APA (7a ed.)

WALKER, o. C. (1992). Marketing Strategy Planning And Implementation / Orville C. Walker. Richard D. Irwin.

Cita Chicago Style (17a ed.)

WALKER, orville C. Marketing Strategy Planning And Implementation / Orville C. Walker. Richard D. Irwin, 1992.

Cita MLA (8a ed.)

WALKER, orville C. Marketing Strategy Planning And Implementation / Orville C. Walker. Richard D. Irwin, 1992.