Rapp, S. (1987). Maximarketing The New Direction In Advertising, Promotion , And Marketing Strategy Stan Rapp And Thomas L. Collins. McGraw-Hill.
Citace podle Chicago (17th ed.)Rapp, Stan. Maximarketing The New Direction In Advertising, Promotion , And Marketing Strategy Stan Rapp And Thomas L. Collins. McGraw-Hill, 1987.
Citace podle MLA (8th ed.)Rapp, Stan. Maximarketing The New Direction In Advertising, Promotion , And Marketing Strategy Stan Rapp And Thomas L. Collins. McGraw-Hill, 1987.
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