APA (7th ed.) Citation

Rapp, S. (1987). Maximarketing The New Direction In Advertising, Promotion , And Marketing Strategy Stan Rapp And Thomas L. Collins. McGraw-Hill.

Chicago Style (17th ed.) Citation

Rapp, Stan. Maximarketing The New Direction In Advertising, Promotion , And Marketing Strategy Stan Rapp And Thomas L. Collins. McGraw-Hill, 1987.

MLA (8th ed.) Citation

Rapp, Stan. Maximarketing The New Direction In Advertising, Promotion , And Marketing Strategy Stan Rapp And Thomas L. Collins. McGraw-Hill, 1987.