Rapp, S. (1987). Maximarketing The New Direction In Advertising, Promotion , And Marketing Strategy Stan Rapp And Thomas L. Collins. McGraw-Hill.
Chicago-Zitierstil (17. Ausg.)Rapp, Stan. Maximarketing The New Direction In Advertising, Promotion , And Marketing Strategy Stan Rapp And Thomas L. Collins. McGraw-Hill, 1987.
MLA-Zitierstil (8. Ausg.)Rapp, Stan. Maximarketing The New Direction In Advertising, Promotion , And Marketing Strategy Stan Rapp And Thomas L. Collins. McGraw-Hill, 1987.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.