APA način citiranja (7. izdanje)

Rapp, S. (1987). Maximarketing The New Direction In Advertising, Promotion , And Marketing Strategy Stan Rapp And Thomas L. Collins. McGraw-Hill.

Čikaški stil citiranja (17. izdanje)

Rapp, Stan. Maximarketing The New Direction In Advertising, Promotion , And Marketing Strategy Stan Rapp And Thomas L. Collins. McGraw-Hill, 1987.

MLA način citiranja (8. izdanje)

Rapp, Stan. Maximarketing The New Direction In Advertising, Promotion , And Marketing Strategy Stan Rapp And Thomas L. Collins. McGraw-Hill, 1987.