APA (7th ed.) Citation

KERNAN, J. B. Perspective In Marketing Theory Jerome B. Kernan Dan Montrose S. Sommers. Appleton - Century Grofts.

Chicago Style (17th ed.) Citation

KERNAN, Jerome B. Perspective In Marketing Theory Jerome B. Kernan Dan Montrose S. Sommers. Appleton - Century Grofts.

MLA (8th ed.) Citation

KERNAN, Jerome B. Perspective In Marketing Theory Jerome B. Kernan Dan Montrose S. Sommers. Appleton - Century Grofts.

Warning: These citations may not always be 100% accurate.