Cita APA (7a ed.)

KOTLER, P. (1994). Principles Of Marketing / Philip Kotler. Prentice-Hall.

Cita Chicago Style (17a ed.)

KOTLER, Philip. Principles Of Marketing / Philip Kotler. Prentice-Hall, 1994.

Cita MLA (8a ed.)

KOTLER, Philip. Principles Of Marketing / Philip Kotler. Prentice-Hall, 1994.