Cita APA (7a ed.)

KOTLER, P. (1983). Principles Of Marketing Philip Kotler. Prentice Hall.

Cita Chicago Style (17a ed.)

KOTLER, Philip. Principles Of Marketing Philip Kotler. Prentice Hall, 1983.

Cita MLA (8a ed.)

KOTLER, Philip. Principles Of Marketing Philip Kotler. Prentice Hall, 1983.