APA (7th ed.) Citation

(1996). Principles Of Marketing Research Edited By Richard P. Bagozzi. Blackwell.

Chicago Style (17th ed.) Citation

Principles Of Marketing Research Edited By Richard P. Bagozzi. Blackwell, 1996.

MLA (8th ed.) Citation

Principles Of Marketing Research Edited By Richard P. Bagozzi. Blackwell, 1996.

Warning: These citations may not always be 100% accurate.