Cita APA (7a ed.)

(1996). Principles Of Marketing Research Edited By Richard P. Bagozzi. Blackwell.

Cita Chicago Style (17a ed.)

Principles Of Marketing Research Edited By Richard P. Bagozzi. Blackwell, 1996.

Cita MLA (8a ed.)

Principles Of Marketing Research Edited By Richard P. Bagozzi. Blackwell, 1996.