APA način citiranja (7. izdanje)

(1996). Principles Of Marketing Research Edited By Richard P. Bagozzi. Blackwell.

Čikaški stil citiranja (17. izdanje)

Principles Of Marketing Research Edited By Richard P. Bagozzi. Blackwell, 1996.

MLA način citiranja (8. izdanje)

Principles Of Marketing Research Edited By Richard P. Bagozzi. Blackwell, 1996.