SHIMP, T. (1993). Promotion Management & Marketing Communications. The Dryden.
Chicago Style (17th ed.) CitationSHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.
Cita MLASHIMP, Terence. Promotion Management & Marketing Communications. The Dryden, 1993.
Atenció: Aquestes cites poden no estar 100% correctes.